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Communications Honors Society
Bloomsburg University Chapter

 
  
 
 
 
 
 
 
Our Advisors
 

Our advisors are Dr. David Heineman and Dr. Nicole Defenbaugh

Dr. Heineman Dr. Defenbaugh

Dr. Heineman joined the faculty in 2007. He earned his Ph.D. in Communication Studies with a certification from the Project on the Rhetorics of Inquiry from the University of Iowa in Iowa City, IA and Master’s and Bachelor’s degrees in Speech Communication from Syracuse University.

Dr. Defenbaugh earned her Ph.D. in performance of health, autoethnography, and ethnography of communication from Southern Illinois University – Carbondale before joining the faculty in 2007.




Logos
Logos refers to any attempt to appeal to the intellect, and it is the general meaning of a "logical argument." Academic arguments rely on logos. Logical connections of reasoning are needed to support all positions.

Pathos
Pathos is associated with emotion, such as appealing to an audience's sympathies and imagination. One common way to convey a pathetic appeal is through a narrative or a story that communicates an abstract lesson or meaning through a concrete experience. Values, beliefs and understandings of the arguer are implied and communicated to the audience through the story.

Ethos
Ethos, or the ethical appeal of the argument, represents credibility. The person delivering the argument must be trustworthy and respected as an expert who has knowledge about the issue in contention. This person must impress upon the audience his position of authority and integrity.

By Mike Virgintino