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Communications Honors Society
Bloomsburg University Chapter

 
  
 
 
 
 

 
 
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Fall 2010 - Spring 2011 Executive Board

President - Hallie Buchwald
Vice President - Jessica Kirk
PR Coordinator - Kaity Black
Secretary - Lauren Anderson
Treasurer - Jasmine Lee

Fall 2011 Executive Board

President - Erin Murphy
Vice President - Hannah Long
PR Coordinator - Rebecca Howells
Secretary - Nikayla Loy
Treasurer - Holly Baruch

Congratulations to our graduating executive board!!

 


 

 

 

 




Logos
Logos refers to any attempt to appeal to the intellect, and it is the general meaning of a "logical argument." Academic arguments rely on logos. Logical connections of reasoning are needed to support all positions.

Pathos
Pathos is associated with emotion, such as appealing to an audience's sympathies and imagination. One common way to convey a pathetic appeal is through a narrative or a story that communicates an abstract lesson or meaning through a concrete experience. Values, beliefs and understandings of the arguer are implied and communicated to the audience through the story.

Ethos
Ethos, or the ethical appeal of the argument, represents credibility. The person delivering the argument must be trustworthy and respected as an expert who has knowledge about the issue in contention. This person must impress upon the audience his position of authority and integrity.

By Mike Virgintino